April 2022
Branding the environment
Earth Day will soon be here and it’s fair to say that our planet isn’t having too many good days. Does marketing and design have a role to play in tipping the scales back to a healthy environment? At Camden, not only do we help a variety of clients communicate their sustainability initiatives, we participate in eco-friendly initiatives such as the community rooftop garden being developed for our Montreal office building by MicroHabitat. Check out the video below!
MUST-READS
Can marketing save the planet?
That’s the question asked by Guardian columnist and brand strategist Arwa Mahdawi in an article for the World Federation of Advertisers. If Sir David Attenborough is right when he says that climate change is a “communications challenge” then we should all be using our talent to shift opinion and change behaviour.
Animal-friendly leather
If you’re an animal lover who feels bad about wearing leather but knows that vinyl is petroleum-based (and definitely worse for the planet) here’s your chance to learn more about vegan leather. Not only are bags, boots, shoes and jackets now being made from a huge range of leather alternatives, designers are crafting beautiful and durable items.
Leafy lobbies and harmonious homes
Being indoors doesn’t have to mean cutting yourself off from nature. Two recent look-books from British online architecture and interior design magazine Dezeen feature plant-filled hotel interiors and homes with indoor trees in countries as far-flung as Vietnam, the Netherlands and Mexico.
SNAPSHOT
Urban green growth
MicroHabitat is a Canadian company whose mission is to build a healthier society and world by reconnecting people with nature and their food. They do this by transforming unused spaces into urban farms. Not only did Camden’s Toronto team create a video to promote their projects, our Montreal office is participating in a rooftop garden initiative.
BY THE NUMBERS
59
According to a recent survey, 59% of consumers are prepared to boycott businesses they think are failing to prioritize the environment within the next twelve months.
Source
EARWORTHY
Are young people really going to stop climate change?
Jason Feifer, creator of the Build for Tomorrow podcast, says, “People talk about young people today as having an unusual level of activism, but not true, older generations have also become much more purpose driven and make decisions about what they buy, based on a brand's mission or commitment to sustainability.”
Check out Jason’s analysis and counter-intuitive conclusions.
